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AKA 'Flamingo Flower'
Place in pot with drainage. Use light, well-draining soil. Keep soil relatively moist, allowing the top to dry out 1/4-1/2 inch down between waterings.
Bright indirect light. Avoid full sun.
Temps of 55° or warmer are best. Avoid drafty windows. Provide extra humidity by placing in bathroom or kitchen (w/bright light), or using a humidifier or humidity tray.