Meet Samantha, the founder of HEMLEVA.
HEMLEVA is micro business based out of Seattle, Washington that is proudly Woman and Asian owned.
Photo of Samantha taken by Charlie Zhuang.
HOW LONG HAVE YOU BEEN PRACTICING YOUR CRAFT?
I have been a maker and an artist for almost my entire life and feel like all of the skills I have learned along the way have helped to guide me and my creative journey. I remember crocheting with my Mom and Grandmother as young as four-years-old. I would work so hard and diligently to make these long threads of crocheted acrylic yarn, feeling so grown up as my Grandmother and Mother sat along with me and made the most beautiful lace-like doilies. I was wood-burning at the age of six with one of my brothers, Greg. Oil painting, screen printing, practicing photography including developing my own film, sewing custom cosplay costumes...
My work today includes designing and hand-building mobiles, cutting and sewing wool for my Pin Display Pennants, illustrating and designing products to be manufactured, as well as taking and editing photos of both products and of the world around me that I use in my marketing materials.
WHAT DREW YOU TO YOUR MEDIUM ORIGINALLY?
With my line of keychains, it all started with the Alocasia Black Velvet. I wanted more than anything to touch and hold that leaf but knew that it would very-much-so be frowned upon at the Conservatory I was in. It drove me to make my very first keychain, the Alocasia Polly! It's still, to date, one of my favorite designs even though I have since retired it from my shop to make room for new designs and products.